Branded content is exploding, even as display advertising is challenged.
But selling and executing on content marketing programs—and then renewing them—is different from selling a display-ad campaign in digital or print. From objectives to concept, and from deliverables to ROI, the process requires a level of post-sale activity and interdepartmental internal coordination that’s unprecedented. Salespeople, marketers, content creators, web development teams, and more all need to work in unison (and, of course, make sure the client is looped in and approving everything at all points in the process).
In this webinar, aimed at sellers, content creators, and marketers, we’ll identify the core components of successfully selling and executing quality branded content products. We’ll explore the process and illustrate the critical action items, via case studies and statistics. We’ll break down the timeline, how to manage customer expectations, and ultimately, how to extend and renew business.
- How to navigate the initial client conversation
- How to price branded content and package it within broader campaigns
- How to read customer objectives, and tap budgets beyond the client’s advertising budget
- How to manage your marketing team to ensure promised deliverables are achieved
- The various formats, including video, used in successful branded content
- The best models for content creation, including using internal staffers and contracted freelancers, or both
- The critical drivers of client satisfaction and renewal
VP, Content + Strategy
The Foundry @ Time Inc.
Head of Design, Custom Content
WSJ. Custom Studios
Senior Director of Branded Content
New York Media
Who Should Attend:
- Account Executives
- Sales Executives
- Advertising Directors
- Content Creators
- Agency Executives
- Business Developers
- Digital Strategists
- General Managers
- Media Buyers
- Vice Presidents
Questions and Fees:
The cost of this webinar is $299, for up to five logins.
Purchasing this webinar comes with access to the archived version of the broadcast, the materials provided by the speakers, and a personalized certificate of completion.
For questions, contact Zoe Silverman at firstname.lastname@example.org. If you are having any technical difficulties or need assistance accessing the webinar, please contact our Technical Support Center at 866-709-8255.
How the Webinar Works:
Audio is delivered via telephone or computer speakers, and accompanying slideshow presentations are visible online. A live Q&A follows each presentation.
To access this webinar, you will need Real Player 10, Adobe Flash Player 9, or Windows Media Player 9 installed on your computer. If you prefer, you may use a phone for the audio and an Internet connection to view the presentations. No other downloads or special hardware are required – a dial-up connection will work fine.