In February, Google and the Coalition for Better Ads created the “Better Ads Standards” which identifies and blocks ads deemed to be the “most annoying.” This is a challenge for B2B publishers because these formats were popular among advertisers, and drove high CPMs.
Of the 28,892 Advertisers that bought digitally with B2B Media during Q1 2018, ~50% bought an ad that Google threatens to cut. We’re willing to bet that if you’re a B2B publisher, Google Chrome is affecting your business in a way that you have yet to uncover.
Don’t fret—we’re hosting a complimentary On Demand webinar that will serve as a how-to guide to overcoming Google Chrome’s new ad blocker.
Join Folio: senior Editor, Greg Dool for a chat with MediaRadar’s Todd Krizelman as they dive into Google’s efforts, clarify common misconceptions, and discuss its business impact.
Contact Senior Marketing Manager, Danielle Sikes at firstname.lastname@example.org or 203-899-8433.