ESPN Publishing is expected to announce a partnership today with a
Mexican publishing company to launch ESPN The Magazine in Mexico.
ESPN’s Spanish-language edition, the company’s second
international launch, will be Mexico’s
only monthly general sports magazine, the publisher says. Editorial content
will be managed by Mexican publisher Grupo GW and will include what ESPN calls
"locally relevant content."
"A Spanish-language edition of ESPN The Magazine in Mexico
is a natural extension of our efforts to serve sports fans in the country and
it compliments our other ESPN-branded initiatives, including television, radio,
Internet and broadband," executive vice president and ESPN International
managing director Russell Wolff said in a statement.
ESPN The Magazine in Mexico
will have an initial print run of between 20,000 and 30,000, according to an
ESPN spokesperson. The majority of ads will come from the local Mexican market,
the spokesperson says.
ESPN also publishes ESPN Deportes La Revista, a
Spanish-language sports magazine in the U.S.,
and launched ESPN The Magazine in China
in October 2004.