Folio: Top Women in Media – Entrepreneurs
Cat Lincoln, Kristy Sammis and Stefania Pomponi launched Clever Girls in 2009, revolutionizing the way brands connect with social media influencers.
Simply put, brands had trouble finding and vetting influencers. Influencers wanted to be valued, respected—and paid fairly—for work. The Clever Girls solved that problem by innovating the content marketing industry, making brand-influencer connections painless, productive and fun!
Bootstrapping the company, they worked tirelessly to launch Clever Girls. The first years were spent educating the market on why working with influencers was a powerful tool in a brand’s marketing/PR arsenal, and growing the Clever network.
The founders maintain personal and corporate missions to empower women, helping them achieve personal and professional goals. Their strong corporate culture and staff development fosters an empowering work environment and develops the next generation of women in media.
Their 7,000+ network of influencers reaches 70 million women monthly. Clever Girls will pay over $1 million to influencers in 2015, while doubling year-over-year revenues. The founders are proud of their industry recognition, including three Shorty Awards (2014), a Digiday SAMMY Award (2014), and a WOMMA Gold Award for Cause Marketing (2014). Clever Girls was also named one of the Top 50 Fastest Growing Private Companies in Silicon Valley by the Silicon Valley Business Journal (2014).
Clever Girls powered the global #SFBatkid phenomenon. Five-year-old cancer survivor Miles’ wish to be a superhero and Make-A-Wish turning San Francisco into Gotham went viral—generating 2 billion impressions—thanks to their vision. Clever Girls managed #SFBatkid as they do all campaigns, providing platinum-level customer service and laser focus on goals.