Folio: Top Women in Media – Entrepreneurs
Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. Each of our honorees have made a lasting impact on their brands, organizations and markets, carving out leadership roles that keep our industry moving forward.
As much as anything, the media business is a haven for the start-up mentality. These entrepreneurs have successfully struck out on their own or are responsible for important innovations within their companies. And the honorees are…
Alissa Neil opened the doors to her media-centric PR agency, Alissa Neil PR, in 2003 as a one-woman shop with one print-based client. She’s since gone on to work with a stunning number of the media’s most premier brands, tremendously impacting the way these brands are perceived, and in some cases, transforming them into premier brands.
Whether she’s masterminding the launch of GOOD Magazine and making it the cultural icon of the moment, or managing daily press strategy for Slate since 2008, Neil always works with a sense of vigor and energy, and perhaps more importantly, an authentic and honest voice—a truly refreshing persona in the world of spin. Her mantra for her work has been “taking on clients whose mission we truly believe in,” and she has stood by that motto without fail, ensuring journalists, producers, and bookers that when they hear from Neil, they’re hearing about something or someone truly worth covering.
In 2013-14, Neil got major ink for Slate in The New York Times for paid membership plan Slate Plus, a multi-platform marketing campaign bus tour with GE, and Julia Turner’s appointment as editor-in-chief at Slate. Her current stable of impressive clients not only spans a breadth of fields, but also of geographic locations: Slate.com (NYC, DC); Pacific Standard (Santa Barbara); WBUR (Boston); Fuse Pilates, a DC fitness studio, and many others, not to mention past clients such as The Week, GOOD magazine, Women’s Health, Field and Stream and TheFrisky.com.