Endeavor Business Media Buys Healthcare Brand From Vendome Group
It's the sixth acquisition of 2018 for the Nashville-based b2b publisher.
Endeavor Business Media has acquired Vendome Group’s Healthcare Informatics brand, the Nashville-based b2b firm announced Friday.
The deal—which includes the brand’s website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor’s second acquisition since absorbing SouthComm Business Media, in June, and its sixth since CEO Chris Ferrell launched the company a year ago.
Backed by Nashville-based private equity firm Resolute Capital Partners since May, Endeavor has been targeting add-on media brands that serve markets similar to those in which the company already has a presence, including last month’s purchase of Plastics Machinery magazine from Peninsula Publishing.
Healthcare Informatics will join the business unit led by executive VP and group publisher Kristine Russell, which presently comprises three healthcare industry titles Endeavor acquired when it purchased NP Communications in May, including Healthcare Management Technology.
Vendome had stopped publishing the brand’s print magazine—which had scaled down its frequency in recent years—following its Third Quarter 2018 issue (in September), but Endeavor said in a statement that Healthcare Informatics‘ existing online and events staffs will stay on after the acquisition.
“In particular, we’re looking forward to incorporating the well-respected Health IT events that Healthcare Informatics excels in,” added Russell in the statement. “We are also pleased to be combining the two groups’ editorial expertise, which will enable us to broaden our capabilities in print, digital, custom content and events.”
Endeavor isn’t commenting on the financial terms of any of its deals, although Ferrell acknowledges that additional acquisitions are in the works.
“By passing the baton to Endeavor Business Media,” said Vendome Group CEO Jane Butler, “we strongly believe that these assets will continue to flourish in an environment with rich resources and synergies.”