As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. Marketers and audience developers have been uniquely challenged as the pressure mounts to provide stronger data around audiences while also building scale. Growing an audience is a perennial challenge, no matter what the state of technology or media is like. But in today’s world, technology, data and a rapidly growing competitive set are introducing brand new challenges.
It’s why we built a dedicated marketing track at this year’s Folio: Show, happening October 19-21 in New York. So, just for you marketers and audience developers, Folio:'s editors have selected a few choice sessions from that track. Be sure to visit the full track description to see what else we have lined up for you and your colleagues.
1. Mining the social pipeline: Social networks aren’t just for promoting your content. They’re being used to drive high performing lead-gen programs, event marketing and targeted ad opportunities. “Smarter Social Marketing” will help you use the biggest platforms to drive conversions, not just eyeballs.
2. Building a better toolbox: Aren’t you dying to know what audience developers at some of the top magazine brands are using as their favorite data collection and analysis tools? In the fast-paced “Why We Use That: Favorite Data Tools, Dashboards and Solutions,” speakers will reveal their go-to platforms (both free and paid), why they use them and how they work.
3. Data is the new crown jewel: The prominence the audience database is taking at publishing companies can’t be overstated. It’s become crucial for driving new revenues not just from existing audiences but from advertising customers, too. In “Growing and Maintaining a Clean, High-Quality Database” speakers will provide an updated look at a task that never goes out of style: data hygene.
See you at the Folio: Show!