Many publishers have struggled with salespeople blowing off online sales because the commission rates don’t stack up to print (although with print sales slipping, online is looking better and better to those few salespeople who hadn’t considered it worth their time).
Editors for the most part haven’t received more compensation for additional online work, but according to the FOLIO: 2008 Editorial Salary Survey, the drumbeat for more pay for more work is growing. "I’m doing more and busting out of traditional comfort zone," said one respondent. "I expect to get more for that and won’t rest until I do."
Another respondent recognizes that online, editors can now be judged with hard numbers–typically traffic–however that can ultimately lead to some poor editorial decisions. "The movement of ad dollars from print to online has the potential to impact my future compensation increases," says one respondent. "Online can be measured more directly, so as an editor, I’m evaluated as much on clicks and editorial quality and maybe more so!"
Below are some highlights from the survey on editors’ increasing workload and their increasing expectations.
1. Compared to 2007, how much do you expect your total compensation to change in 2008?
Expect It to Stay the Same: 31%
2. Have You Taken on Additional Responsibilities?
3. If yes, how well do you feel you have been compensated for these additional responsibilities?
Very well: 8%
Not so well: 23%
Not well at all: 27%
4. Are You Currently Looking for Job?
Yes, actively looking: 13%
No, but strongly considering it: 25%
No, not considering it: 61%
[NOTE: The full FOLIO: 2008 Editorial Salary Survey,
conducted by Readex Research, will be released with the August issue of
FOLIO: Magazine and will include title-by-title breakdowns for
editorial director/editor-in-chief, editor/executive editor and managing