Economist, Harvard Biz Review Find Success in Paid Circ | By the Numbers
12 statistics that stuck out to us at the start of the year.
A significant portion of our analysis at Folio: tends to skew toward the qualitative—be it of magazine redesigns, leadership strategies, or creative marketing campaigns—but we’ve always considered it a mandate to include the numbers behind the story (or, at the very least, ask for them). And while those numbers don’t always tell the whole story, they often help illuminate a particular trend or directional change in a way that descriptors alone can’t.
Below are a handful of the most intriguing (or, in some cases, puzzling) statistics from around the magazine industry, as culled from our last few months of coverage. For further reading, click some of the corresponding links below.