How publishers are creating and managing their digital retail operations.
As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most importantly, what platform the e-commerce operation will live on. Read More
Third party services, white label platforms available for publishers.
As the e-commerce push continues in the publishing world, companies may be overwhelmed by the ways in which to roll out their efforts. Some companies are utilizing large group buying platforms for their e-commerce purposes (recent partnerships include Hearst and Pixazza, and IT consulting firm’s Ajilitee’s alliance with Groupon) while other publishers, such as F+W Media, are hosting e-commerce storefronts.
For publishers not ready to fully operate their own e-commerce business, there are several companies now offering assistance in development. Here, FOLIO: speaks with two service providers, both with different business models, but a shared goal: increased revenue through online sales. Read More
Joins other b-to-b publishers in offering “daily deals” to users.
Inc. magazine is one of the latest publishers to enter the booming e-commerce space through its partnership with RapidBuyr, a daily online deals service geared toward small and medium-sized businesses.
RapidBuyr technology will power the new Inc. Deals section of the brand’s website, which drew more than 3 million unique visitors in November —a 68 percent year-over-year increase, according to the Mansueto Ventures-owned title. Registered Inc.com users will also receive deals directly via email through the RapidBuyr platform. Read More
F+W Media shares how it’s achieved 50 percent growth in e-commerce.
Recent years have seen publishers turn to the Web to sell subscriptions for their print magazines (Hearst alone sells more than 3 million subscriptions per year online). However, publishers are now moving well beyond selling subscriptions or even digital content. Read More