Hearst Magazines is pulling back on wellness title Dr. Oz The Good Life, reducing its print frequency from 10 issues per year to four and laying off several staffers, multiple sources close to the situation tell Folio:.
The news comes as a bit of a surprise, given Hearst's own recent claims that ad sales for the three-year-old magazine rose 17 percent year-over-year in 2016, coupled with a 16 percent hike to the book's rate base — to 925,000 — to start this year. That's up from the 450,000 rate base at which Dr. Oz The Good Life debuted in 2014.
In response to an inquiry, a Hearst Magazines spokesperson provided the following statement:
“Dr. Oz THE GOOD LIFE has been among the top ten best-selling brands on the newsstand since it launched in 2014. We’re always looking at new business models for our products, so we’re leaning into the magazine’s strong consumer franchise and pivoting to a quarterly frequency of high-quality bookazines. Dr. Oz THE GOOD LIFE content will also run in a variety of brands across our portfolio.”
The spokesperson did not confirm just how many staffers are being let go as a result of said pivot, nor whether editor-in-chief Jill Herzig or VP and publisher Kristine Welker are among them.
This is a developing story.