The Direct Marketing Association laid off at least 21 employees—including four high-level executives—on Monday, according to reports, with the majority of cuts coming from the marketing and conference departments.
When asked about the layoffs, the DMA issued the following statement: “Like so many prudent businesses, DMA is restructuring to ride out the current economic situation ensuring we remain strong and capable of continuing to provide outstanding service to our members and customers well into the future. As we proceed, it is our hope that the restructuring will be seamless to members. It is our intent to enhance our members’ DMA experiences, build upon our strengths and continue to improve and deepen the value of DMA to the growing direct marketing community. It would be inappropriate to discuss individuals affected by this restructuring.”
Alan P. Kuritsky, senior VP of sales and marketing; James F. Conway, vice president and counsel for corporate and social responsibility; Peter Johnson, VP and senior economist for strategy, analysis and planning; and Charles A. Prescott, VP of global development, were among the high-level employees reportedly let go.
There were also reports that the DMA had suspended its daily newsletter. A DMA spokesperson confirmed that the newsletter will resume publication tomorrow (Oct. 23).
DMA’s revenue dropped only slightly between this year and last from $39.7 million to just over $39 million (conference revenue not included), due to a decrease in conference and meeting attendance, as well as in educational services and research and strategic information.
As for the DMA08 Conference & Exhibition, which took place in Las Vegas earlier this month, the spokesperson said the show had one the highest turnouts in terms of attendance, but declined to reveal actual attendance figures.