Top Women in Media: Director-Level Doers
Associate Publisher and Group Marketing Director
Hearst Magazines (Hearst Men’s Group)
Jill Meenaghan, associate publisher and group marketing director for the Hearst Men’s Group, is responsible for developing signature programs designed to leverage the lifestyle authority and enthusiast influence of the Men’s Group brands, which consist of Esquire, Popular Mechanics, Car and Driver and Road & Track, and its audience of 19 million engaged and informed men.
Meenaghan has successfully steered the positioning of the brands, both individually and as a portfolio, to create and execute strategies that leverage the Men’s Group’s multi-platform capabilities across print, online, mobile, social, tablet and events. She has played a key role in developing branded and custom content programs for major auto manufacturers, including Ford, General Motors, Chrysler, Toyota and Mini by elevating the importance of the enthusiast influence of the Men’s Group’s audience. She also created a partnership between Esquire and sister magazine ELLE aimed at “Decoding the Opposite Sex” that involved both editorial content and sponsor integration.
Meenaghan was also instrumental in bringing the Men’s Group brands to life in significant ways with a multitude of A-list partners through integrations like SHARP, The Man Event, a three-day pop-up menswear shopping event showcasing emerging menswear designers and brands; The Esquire, a multi-day event series during New York Fashion Week; the Popular Mechanics Breakthrough Awards, featuring the nation’s most respected and innovative scientists and thought leaders; and Esquire’s 80th-anniversary celebration, created in partnership with NBCUniversal and the newly launched Esquire Network.