Digital Newsstand Zinio.com Reports 154 Percent Growth in Transactions Over 2005 (posted 10/18)
Zinio Inc., an online newsstand service that sells digital subscriptions and copies of magazines like Businessweek, Playboy, Car & Driver and Elle, says its Web site has experienced a 154 percent increase in transactions for the first eight months of this year, compared to the same period in 2005, the company said in statement released today.
The site, which partners with Hearst, IDG, McGraw-Hill, Primedia, Hachette Filipacchi, Playboy Enterprises, Rogers Media, Transcontinental, and Ziff Davis, delivered more than 10.9 million digital magazines between January 1 and August 31 of this year, and more than 55 million since 2002.
Zinio.com, which has about 3.4 million registered users, also reported the monthly transactions, including subscription and single copy sales, are up to 166 percent compared to monthly transaction in 2005. On average, according to the statement from Zinio, the site’s visitors conduct more than 21,500 transactions each month.
“The steady growth in digital subscriptions has confirmed that there is a segment of our readership who wants the convenience of receiving their magazines online,” said Jack Kliger, CEO of Hachette Filipacchi Media U.S., in a statement. “The digital editions are also extending our well-known brands to a new audience — particularly the college student whose only continuous address during school years is usually their email address.”