Davler Media Group is expanding into the LGBTQ space through the acquisition of Metrosource and the launch of a new quarterly design and lifestyle magazine, Exuberance. The publications will launch concurrently with separate June/July issues, timed to come out just before Gay Pride month.
The integrated marketing and publishing company purchased Metrosource from founder and publisher Rob Davis for an undisclosed sum. Metrosource, an LGBTQ magazine brand, has three editions: New York, with a circulation of 60,000; Los Angeles, with a circulation of 50,000; and National, with a circulation of 125,000.
Launched in 1990, Metrosource has large national advertisers such as Wells Fargo and Macy’s, and was the first of its kind to opt out of sexually explicit advertising, according to the release.
The seven-person staff will remain at the title, including Paul Hagen, editor-in-chief of all three editions. Operations have since moved to Davler’s New York office.
“Adding Metrosource and the talented editorial and strong advertising sales team behind it will be a central asset in our expansion,” David L. Miller, CEO of Davler, said in a press release.
“Metrosource has been a true powerhouse media platform for national advertisers trying to target the lucrative LGBTQ market. Our online reach and expertise will help make Metrosource an equally vital asset for their digital ad buys.”
The publisher will also launch Exuberance, a gay spinoff of Davler’s New York Spaces, a magazine which focuses on luxury design and lifestyle coverage. Davler expects Exuberance to launch with a circulation of 40,000 — half through direct mail to New Yorkers with incomes above $200,000, and 4,000 on the newsstand at a retail price of $6.99. The remainder will have controlled circulation to LGBTQ organizations, design showrooms and events.
Davler’s also publishes of City Guide, a series of New York parenting magazines like Brooklyn Parent and Westchester Parent, and Mitzvah Market.