Spending on custom publishing has more than doubled since 2000, according to a new study from the Custom Publishing Council and the custom publishing newsletter, Publications Management.
The study, titled "Characteristics Study: A Look at the Volume and Type of Custom Publications in America," says corporate spending on custom publications has risen to about $45.8 billion annually. It also concluded magazines, rather than newsletters, are now the most common form of custom publications.
"The research clearly shows that marketers are increasingly relying on custom publications to boost their brands," says Jim Offel, general manager of DCP and chairman of the Custom Publishing Council.
"The consistent six-year growth trends span almost every category surveyed in the 2005 Characteristics Study," said CPC Executive Director Lori Rosen. "We continue to be optimistic that these growth trends will continue as more and more companies turn to custom publishing as an effective marketing medium."