National magazine distributor Curtis Circulation Company and Pressmart, a new media delivery partner for newspapers and magazines, announced that the two have partnered to launch a new digital sales, distribution and marketing service for magazine publishers.
Dubbed “iMags,” the service will target the small to mid-size publisher—a large part of Curtis’ portfolio—that may not be able to afford to buy digital magazine services from larger companies like Zinio and Texterity, according to Rick Wetzel, vice president of strategic planning and administration for Curtis Circulation.
“Some of the smaller publishers might not be able to do it cost effectively on their own,” Wetzel told The Circulator. “By consolidating, we create tremendous amount of value for Pressmart, which allows them to provide not only a service that publishers can afford, but that is geared towards their needs.”
Wetzel added that iMags will provide many of the same features that larger suppliers offer, such as various channels of deliverability (including mobile devices), access to social networks, blogs, and RSS feeds, and interactive advertising.
“We wanted to provide as total circulation package our publishers because it helps the viability of their business,” Wetzel said. “We also see the fact that advertising dollars are moving away from print and into Web-based revenue streams. We want our publishers to have a platform so that they can take advantage of that shift in ad dollars.”
Curtis and Pressmart will be offering the iMags service to publishers within the next few weeks.