Cottage Living Shuttered
Southern Progress title axed; part of broad Time Inc. restructuring.
Time Inc. announced late Tuesday that Cottage Living, part of its Southern Progress portfolio, is folding. The November-December issue will be its last.
The four-year-old magazine and its ratebase of 1,000,000 had been struggling to sell ads (pages were down 9 percent through September, according to Publishers Information Bureau figures) and at the newsstand (single copy sales were down 14 percent in the first half, according to the Audit Bureau of Circulations Fas-Fax).
"Since its inception, Cottage Living attracted significant advertiser support and fostered a loyal following among readers," Sylvia Auton, a Time Inc. executive who oversees the lifestyle group, said in a statement. "However, the economic downturn has particularly affected the shelter market and while the brand was genuinely loved by readers and advertisers alike, the economy inhibited its ability to grow and therefore, sadly, we had to make the decision to close it."
Earlier this year, Time Inc. was said to be dangling Birmingham, Alabama-based group for a potential sale, while talk of a spin-off of the Time Inc. division itself has long been rumored—although talks of any such sale have quieted in recent months.
Southern Progress now publishes six magazines—Southern Living, Cooking Light, Health, Southern Accents, Coastal Living and Sunset—and has approximately 700 employees.