Georgine Anton joined Meredith Xcelerated Marketing (MXM) in 1999 and landed her current position as executive VP/GM in October 2015. With a unique background in custom publishing, and several recognized accomplishments in client service under her belt, Anton is highly qualified to steer MXM in delivering effective content solutions for its clients. Her vision of growth for MXM includes increasing client engagement across a host of categories such as automotive, home, lifestyle, food and nutrition, and health and wellness.
Throughout her career, Anton has held leadership roles in content creation for some of the nation’s most trusted organizations, such as Kraft Foods, Chrysler, Nestlé and Lowe’s. In working closely with these clients on their content programs—whether it be print, digital, mobile, or social—she has witnessed first-hand the value that relevant and authentic content can bring to a brand.
She also understands the crucial role that measurement and analytics play in effective content marketing. Together with the diverse and experienced analytics team at MXM, Anton works to ensure that each client’s content program meets or exceeds their KPIs. The high- and long-term retention rate of MXM clients serves as a testament to the agency’s success in developing such effective content programs.