The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business.
Robert Rose will act as CMI’s “Strategist in Residence,” and he will be developing the practice along with Joe Pulizzi, executive director of CMI.
Content Marketing Institute Consulting (CMIC) will offer the following services: content marketing strategy, CMIC’s advisory services and editorial and content production services.
Pulizzi said, “Our goal is simple. We want to help marketers establish great content marketing strategies. After launching CMI last May, inquiries came pouring in asking how an organization could actually create that strategy.”
CMI includes the Junta42 content agency matching tool, Chief Content Officer magazine and the event Content Marketing World.