CondeNet and MSNBC: Sharing Content
Conde Nast and its CondeNet Web Division today announced a content-sharing partnership with MSNBC.com which will give the cable network’s Web site and its 23 million monthly unique visitors access to CondeNet’s high-end lifestyle content. Pieces from CondeNet’s network (Style.com, Men.Style.com, Epicurious.com, Concierge.com) as well as Conde Nast’s print stable (Vogue, Glamour, Self, GQ, Details, Men’s Vogue, Vanity Fair, Gourmet, Bon Appétit, Condé Nast Traveler and Condé Nast Portfolio) will be featured in the health, entertainment, business, travel, and Today show sections of MSNBC.com. Flip.com, CondeNet’s teen site, is not listed among the sites contributing to the partnership.
"By distributing our editorial content to msnbc.com, we are able to connect more passionate readers with our brands,” said Elizabeth Stafford, vice president of marketing, CondeNet. “CondeNet and Conde Nast content enhances the msnbc.com experience with a depth of coverage and level of sophistication not found anywhere else."
For CondeNet, the deal means brand exposure and residual traffic to its own sites (which currently average over 7.75 million unique visitors, according to company reports), something MSNBC seems to need little help with. (Only natural and man-made disasters appear to affect traffic to the site. According to Broadcasting & Cable, the Minneapolis bridge collapse helped produce 82 million page views – including 26 million views alone 11 million video streams — one of the highest-traffic days in its history.)