The cuts represent approximately 2.5 percent of its 3,000 employees, and the company “is expected to complete its final round of cuts by next Thursday,” reports WWD.
A spokesman provided Folio: with the following statement:
“Teen Vogue has experienced tremendous audience growth across its digital, social and video platforms this past year. We are aggressively investing in the brand and all of its consumer touchpoints, including events like the upcoming inaugural Teen Vogue Summit next month in Los Angeles.”
“As audiences continue to evolve around content consumption, we will modernize and calibrate how, where and when we produce and distribute our content to be in synch with the cultural moments and platforms most important to our audiences. Though the quarterly print editions will cease publishing on a regular schedule, we will explore reimagined special issues timed to specific moments (vs. months) as we do in social.”
In addition to the changes at Teen Vogue, GQ, Glamour, Allure, Architectural Digest, Bon Appétit, W and Condé Nast Traveler are among the company’s magazines set to see decreases in print frequency.
Vanity Fair, Vogue, Wired, Brides and The New Yorker, however, will remain unaffected and continue to print at the same frequency.
About a year ago, the teen-focused magazine shifted from a monthly publication to a quarterly, marking a focus on the brand’s growing digital audience.
Now shuttering its print edition entirely, Teen Vogue is making a clear indication that its audience growth is coming from digital platforms primarily, as most teenagers and millennials access content on mobile, social media, and video. According to Adweek, the brand’s web audience has grown 66 percent YOY, with its mobile audience increasing 118 percent.
Over the past year or so, Teen Vogue has seen a notable shift in its content, reshaping its conversation and overall tone to reflect the political atmosphere under president Donald Trump.
The announcement of the print magazine’s closure comes just days after Condé Nast launched them, a new digital-only brand specifically focused on the LBGTQ community. The newly created title is headed by chief content officer Phillip Picardi, who also serves as digital editorial director at Teen Vogue and Allure.