The reorganization — anticipated even before the cross-title combination of creative, research, copy teams in October — adds new capabilities to the publisher. These include the division of sales between brand-specific and industry-specific teams, and the creation of a new events and experience business. It also eliminates the Condé Nast Media Group (CNMG), which previously oversaw ad programs spanning multiple titles.
“To truly set our company up for success and take advantage of this potential, we’re modernizing our revenue teams to simplify the way we work with our partners and better leverage the extraordinary talent in our company,” Jim Norton, chief business officer and president of revenue, said in a memo to staff on Thursday.
“Today, I’m announcing a new business leadership team and a contemporary revenue structure, creating a nimble organization that will be responsive to the specific needs of our clients.”
The new structure comes as publishers across the industry look to consolidate resources and find more efficient ways to bring in revenues. Similar overhauls at other magazine companies, including the elimination of publishers at Time Inc., have eliminated brand silos while giving advertisers simplified access to multiple magazine titles.
Casualties of the reorg include former publishers and CROs Agnes Chapski of Allure, Michelle Myers of Brides, and Connie Anne Phillips of Glamour and Self.
Pete Hunsinger, CRO of Golf Digest, announced separately last week that he will also leave the company. Dan Robertson, who held the title of publisher under Hunsinger, is expected to stay at Condé Nast. A spokesperson for the company said Robertson will now answer to Howard Mittman.
The biggest promotion goes to Pamela Drucker Mann, who was named Chief Marketing Officer. She replaces Edward Menicheschi, who was pushed out in October when Norton joined the company. Drucker Mann was previously publisher of the Food Innovation Group.
Six publishers were repositioned into the newly created role of Chief Business Officer, a multi-brand position that focuses on revenues and client relationships at set titles.
· Giulio Capua, formerly publisher of Architectural Digest, will lead Architectural Digest, Condé Nast Traveler and the Food Innovation Group, which consists of Bon Appétit and Epicurious.
· Kim Kelleher, formerly publisher at Wired, will lead Glamour, Allure, Brides, Teen Vogue, and Self.
· Chris Mitchell, formerly publisher of Vanity Fair, will continue to run Vanity Fair, and W.
· Howard Mittman, formerly publisher of GQ, will run GQ, GQ Style, Golf Digest and Golf World, Pitchfork, and the Wired Media Group, which consists of Wired, Ars Technica, and Backchannel.
· Susan Plageman will lose Teen Vogue but continue with Vogue.
· Lisa Hughes will continue with The New Yorker.
In addition to the business officer role, Condé Nast has added industry-specific ad sales, under the leadership of Chief Industry Officers. This position is much like the “category sales” created by Time Inc. in a similar restructuring last July.
Lucy Kriz, former publisher at W, will lead ad sales efforts in beauty, and Brendan Monaghan, former publisher of Condé Nast Traveler, will lead efforts in fashion and luxury. Chief Industry Officers will work under Lisa Valentino, former CRO of Condé Nast Entertainment, and now CRO of Industry & Agency.
Josh Stinchcomb will lead a new event and experience business at Condé Nast, while continuing to lead the content marketing arm, 23 Stories. He will also oversee the strategic packaging of all ad and data products, as well as the licensing team, art, and archive departments.