Condé Nast has acquired Backchannel, a tech business blog on Medium. The site will become part of the newly-formed Wired group, along with Ars Technica and Wired.
Condé Nast did not disclose terms of the deal. Likewise, Backchannel’s audience of monthly unique visitors was not disclosed to Folio: sister site min, so the scale of this acquistion is unclear.
The company says the site will remain on Medium and will continued to be ad supported through that platform.
“Backchannel is one of the most highly-respected tech business brands and seamlessly complements Wired and Ars Technica to create the premier group of leading editorial brands covering the technology sector,” says Fred Santarpia, chief digital officer of Condé Nast, in a statement. “Backchannel’s unique and highly-engaged audience of tech enthusiasts also creates new opportunities for our advertisers.”
Backchannel’s tech business focus will round out the Wired Group’s holistic coverage, when combined with Wired’s tech/lifestyle sensibility and Ars Technica’s attention towards IT trends and tools. A deeper inventory of content and range of audience segments is undoubtably attractive to advertisers.
The deal is also a talent acquisition for Condé Nast.
Backchannel founder and journalist, Steven Levy, will rejoin Condé Nast via the acquisition. Levy spent six years with Wired (2008-2014) but left to launch Backchannel. Now he’s back and is bringing executive editor, Sandra Upson, with him.
As part of the Wired Group organization, tech business journalist Jessi Hempel will move from Wired to Backchannel.