Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers.
In order to produce more valuable content for the web, Cinchcast has created a browser-based studio that allows publishers (the “hosts”) to “to use the dial-in method like a conference call, but the creator has this studio to control and moderate content,” says Dan Kashman, president of Cinchcast. Within the studio, the host can control the privacy settings of the call, as they can choose to maintain it as a private event or live-stream the conversation.
The call is simultaneously recorded and immediately available for on-demand playback and download. Cinchcast can also host multi-person interviews, as well as allow callers to dial into the broadcast with questions. The host can manipulate the switchboard displayed on the left side of the browser to mute, screen and/or drop participants. Calls can be placed directly from the platform as well.
Audio clips (such as train whistles and audience applause) are provided with the Cinchcast service for use, and hosts can upload other audio clips directly into the browser.
Currently used by UBM and Business Insider, Cinchcast incorporates meta data into each audio clip, allowing broadcasts to be accessed through search engines (as audio alone is not searchable). There are also social sharing capabilities, allowing publishers to push the clips directly into Facebook and Twitter feeds.
The Cinchcast player can be embedded directly into editorial as well, and configured to display publishers’ and/or sponsors’ branding. The player also has video capabilities, so publishers are able to upload video before the clip begins and integrate images as the audio streams.
Cinchcast is available through an enterprise license, with its monthly price point starting at $2,500 a month. Kashman says the average customer spends about $5,000 a month, “depending on volume of publishing and how many accounts [obtained}.”