Chow Goes on Digital Diet
In the meantime, Goldman, who was editor of now-defunct Industry Standard, is looking to secure a second round of financing to put Chow back in action. She says $5 million will do, but needs a total of $6 million to handle both the magazine and Web site.
The digital expectations of younger readers have forced Goldman’s hand toward online, too. "Given our younger demographics we’ve got to produce on the Web," she says.
Currently, the site is more of a brochure for the magazine and traffic spikes are limited to e-mail newsletter blasts and occasions when the magazine receives publicity. Goldman is planning a complete overhaul. "There’s not a lot of content. We want to be able to provide readers with information and education and collaborate with them so they can contribute their own content," she says.
Plans call for the Web site’s relaunch at the end of May and a second round of financing secured by June 1st.
Worst-case scenario, says Goldman, is the Web site continues without a print counterpart. "The next worse case," she says, "is the magazine appears in a format to be determined maybe not available on the newsstand or on a less frequent schedule."