From Marketer to Printer: Managing Ads

September 7, 2011

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author performance and payment.  

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Survey: Interactive Ads “Highly Engaging”

August 24, 2011

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to

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Consumer Ad Pages Flat in First Half 2011

August 8, 2011

In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the HTML route for app offerings.

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Meredith Guarantees Print ROI for Select Advertisers

July 25, 2011

Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines.Participation requires a 12-month advertising commitment in Meredith magazines (commitment is based on category, with minimum levels of frequenc

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Publishers and E-Commerce: Perfect Together

July 15, 2011

E-commerce is a big opportunity for publishers. “If you talk to the people at Net-A-Porter or the people at Gilt, they say they’re increasingly commerce companies moving into content and I think what you’re going to find is content companies are going to move into commerce,” Hearst Magazines president David Carey said earlier this year.

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