FOLIO: Magazine Staff
January 26, 2006
The request-for-proposal process is becoming more contentious, time consuming and demanding of b-to-b magazine publishers, who say they are often in the dark with regards to knowing just what the advertiser at the other end of the paper, e-mail and fax trail is after.
Read More
FOLIO: Magazine Staff
January 26, 2006
q: Is there a need for a new RFP format? a: I suppose that depends on the agencies, but within ABM, the publishers felt there was a definite need to elicit information that was critical to help them put together a better response for an RFP. We had a lot of conversations about that at the ABM media advisory board. I was stunned at the lack of info these guys were getting.
Read More
January 24, 2006
Sturner & Klein 11900 Parklawn Drive Rockville, MD 20852 Phone: (301) 881-2720 Contact: Jerry Sturner
Read More
Bill Mickey
January 19, 2006
Market and advertising information provider TNS Media Intelligence expects a 5.4 percent increase in total U.S. advertising spending in 2006, according to its full-year forecast. Expenditures will total $152.3 billion. Growth measured 3 percent in 2005.
Read More
Dylan Stableford
January 10, 2006
The final advertising performance numbers for consumer magazines from the Publishers Information Bureau are in: PIB advertising revenue for rate-card reported magazines closed at $23.1 billion, an increase of 7.2 percent over 2004. Ad pages, however, gained a half a percent.
Read More
October 17, 2005
By Dylan Stableford [This is part of our special extended team coverage of the American Magazine Conference , the annual gathering of publishers and editors, October 16-19.]
Read More
Tony Silber
October 17, 2005
[This is part of our special extended team coverage of the American Magazine Conference, the annual gathering of publishers and editors, October 16-19.]LAS CROABAS, Puerto Rico - The need for new magazine metrics is the overriding theme at this week's American Magazine Conference, running from Oct. 16 through Oct. 19 here. New Magazine Publishers of America
Read More
October 12, 2005
By Dylan Stableford A California bill reversing the exemption of an earlier federal law allowing marketers with "established business relationship" to use faxes in their communication mix was signed into law by Governor Arnold Schwarzenegger last week, leaving magazine marketers up in arms once again. The bill
Read More
October 11, 2005
By Dylan Stableford Future Network USA , a niche and trade publisher of action sports, computing, gaming and musician magazines, today announced a major staff reorganization and the creation of three publishing divisions;Youth, Music & Tech and Living;in the hopes of creating synergies across all three.
Read More