FOLIO: Magazine Staff
March 3, 2006
With the acceptance of digital workflow, a growing problem for printers - and publishers - has been the quality of the digital files they receive. Many of the files they receive are in the wrong format, loaded with errors and ultimately unusable. Clean source files are the foundation of an efficient, cost-effective workflow.
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FOLIO: Magazine Staff
February 28, 2006
There are nominally two approaches to online advertising; sell it with a separate staff, or sell it through an existing sales force. Neither strategy maximizes the opportunity. The most successful companies use a hybrid strategy. Two sales groups, working separately and together, will produce the best results.
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Matt Kinsman
February 28, 2006
Leveraging additional components such as online ads or live events to increase an ad-page buy in the magazine is a long accepted part of the business. But advertisers continue to push for more and are increasingly demanding to tap into a magazine's assets beyond media, such as asking for editors to speak at their events or access to the magazine's database and market connections.
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Bill Mickey
February 27, 2006
Publishers are quickly finding that large, customized packages that take advantage of editorial and interactive features can not only outperform standard display and banner ads but put the publisher in a position to demand minimum commitments from marketers who are only too willing to buy the right cross-platform package.
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February 13, 2006
Advanced Data-Comm 301 Data Court Dubuque, IA 52003 Phone: 800-582-9501 Fax: 563-582-2003 Website: www.advanced-data.com Email: marketing@advanced-data.com Contact: Bill Strauss, Senior Vice President of Sales and Client Services, bstrauss@advanced-data.com
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February 13, 2006
UNITED LITHO, INC. 21800 Beaumeade Circle Ashburn, Virginia 20147 Phone: 866-551-3200 Fax: 703-723-1216 Email: info@unitedlitho.com Website: www.unitedlitho.com COMPANY OVERVIEW United Litho has been providing an extraordinary service experience in printing for short-run association and special-interest publishers for more than 30 years.
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February 13, 2006
Cummings Printing 4 Peters Brook Drive PO Box 16495 Hooksett, NH 03106-6495 Phone: 800-647-0035 Fax: 603-623-5132 Website: www.cummingsprinting.com Email: info@cummingsprinting.com Corporate Overview
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February 13, 2006
Leon Henry Incorporated 200 North Central Avenue, Suite 220 Hartsdale, NY 10530-1940 Phone: 914-285-3456 Fax: 914-285-3450 Contact: Gail Henry, Executive VP Email: lh@leonhenryinc.com Website: www.leonhenryinc.com
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February 13, 2006
CWC Software Inc. 150 Grossman Drive Braintree, MA 02184 Phone: 781-843-2010 Toll Free: 800-762-7702 Fax: 781-843-8365 Email: sales@cwcsoftware.com www.cwcsoftware.com Contact: Andrew Conti, VP Sales & Marketing
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February 13, 2006
Mal Dunn Associates, Inc. 2022 Route 22 Brewster, NY 10509 Phone: 845-278-1200 Fax: 845-278-1300 Website: www.maldunn.com Lisa Wells, Marketing Director Email: lisaw@maldunn.com
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