FOLIO: Magazine Staff
March 28, 2006
This month: Inside Supply Management Issue: March 2006 Frequency: Monthly Launched: January, 1990 Circulation: approx. 40,000 Editor: Roberta J. Duffy Publisher: Institute for Supply Management Creative Director/Art/Graphics: Bates Creative Design Group, LLC
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FOLIO: Magazine Staff
March 28, 2006
Last November, Time Inc. vice president of paper and digital development Guy Gleysteen said he expected the company to start receiving automated insertion orders in the first quarter [Folio:, November 2005].
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FOLIO: Magazine Staff
March 16, 2006
A Q&A with Richard Lawton of Comag Marketing Group
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Linda Zebian
March 15, 2006
AARP Publications launched "AARP Publications Marketing Intelligence," a proprietary new marketing service offered exclusively to AARP The Magazine’s advertisers. This new program,
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March 9, 2006
A report from the 2006 MPA Retail Conference
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March 9, 2006
Aspen Marketing Services 4930 S. Lapeer Rd. Lake Orion, MI 48359 Tel: (800) 652-6386 Fax: (248) 364-6601 Email: yrussell@aspenms.com Website: http://www.aspenms.com Key Executives Yvon Russell, Group President Tel: (800) 652-6386 ext. 111 Email: yrussell@aspenms.com Patrick O'Rahilly, President, CEO Email: porahilly@aspenms.com Cathy Lang, Chief Marketing Officer
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FOLIO: Magazine Staff
March 3, 2006
With the acceptance of digital workflow, a growing problem for printers - and publishers - has been the quality of the digital files they receive. Many of the files they receive are in the wrong format, loaded with errors and ultimately unusable. Clean source files are the foundation of an efficient, cost-effective workflow.
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FOLIO: Magazine Staff
February 28, 2006
There are nominally two approaches to online advertising; sell it with a separate staff, or sell it through an existing sales force. Neither strategy maximizes the opportunity. The most successful companies use a hybrid strategy. Two sales groups, working separately and together, will produce the best results.
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Matt Kinsman
February 28, 2006
Leveraging additional components such as online ads or live events to increase an ad-page buy in the magazine is a long accepted part of the business. But advertisers continue to push for more and are increasingly demanding to tap into a magazine's assets beyond media, such as asking for editors to speak at their events or access to the magazine's database and market connections.
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Bill Mickey
February 27, 2006
Publishers are quickly finding that large, customized packages that take advantage of editorial and interactive features can not only outperform standard display and banner ads but put the publisher in a position to demand minimum commitments from marketers who are only too willing to buy the right cross-platform package.
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