FOLIO: Magazine Staff
March 28, 2006
This month: Inside Supply Management
Issue: March 2006
Frequency: Monthly
Launched: January, 1990
Circulation: approx. 40,000
Editor: Roberta J. Duffy
Publisher: Institute for Supply Management
Creative Director/Art/Graphics: Bates Creative Design Group, LLC
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Linda Zebian
March 15, 2006
AARP Publications launched "AARP Publications Marketing Intelligence," a proprietary new marketing service offered exclusively to AARP The Magazine’s advertisers. This new program,
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March 9, 2006
A report from the 2006 MPA Retail Conference
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March 9, 2006
Aspen Marketing Services
4930 S. Lapeer Rd.
Lake Orion, MI 48359
Tel: (800) 652-6386
Fax: (248) 364-6601
Email: yrussell@aspenms.com
Website: http://www.aspenms.com
Key Executives
Yvon Russell, Group President
Tel: (800) 652-6386 ext. 111
Email: yrussell@aspenms.com
Patrick O'Rahilly, President, CEO
Email: porahilly@aspenms.com
Cathy Lang, Chief Marketing Officer
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FOLIO: Magazine Staff
March 3, 2006
With the acceptance of digital workflow, a growing problem for printers - and publishers - has been the quality of the digital files they receive. Many of the files they receive are in the wrong format, loaded with errors and ultimately unusable. Clean source files are the foundation of an efficient, cost-effective workflow.
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Matt Kinsman
February 28, 2006
Leveraging additional components such as online ads or live events to increase an ad-page buy in the magazine is a long accepted part of the business. But advertisers continue to push for more and are increasingly demanding to tap into a magazine's assets beyond media, such as asking for editors to speak at their events or access to the magazine's database and market connections.
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FOLIO: Magazine Staff
February 28, 2006
There are nominally two approaches to online advertising; sell it with a separate staff, or sell it through an existing sales force. Neither strategy maximizes the opportunity. The most successful companies use a hybrid strategy. Two sales groups, working separately and together, will produce the best results.
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Bill Mickey
February 27, 2006
Publishers are quickly finding that large, customized packages that take advantage of editorial and interactive features can not only outperform standard display and banner ads but put the publisher in a position to demand minimum commitments from marketers who are only too willing to buy the right cross-platform package.
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February 13, 2006
CWC Software Inc.
150 Grossman Drive
Braintree, MA 02184
Phone: 781-843-2010
Toll Free: 800-762-7702
Fax: 781-843-8365
Email: sales@cwcsoftware.com
www.cwcsoftware.com
Contact: Andrew Conti,
VP Sales & Marketing
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