Face Up: Inside Supply Management

March 28, 2006

This month: Inside Supply Management Issue: March 2006 Frequency: Monthly Launched: January, 1990 Circulation: approx. 40,000 Editor: Roberta J. Duffy Publisher: Institute for Supply Management Creative Director/Art/Graphics: Bates Creative Design Group, LLC

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March 9, 2006

Aspen Marketing Services 4930 S. Lapeer Rd. Lake Orion, MI 48359 Tel: (800) 652-6386 Fax: (248) 364-6601 Email: Website: Key Executives Yvon Russell, Group President Tel: (800) 652-6386 ext. 111 Email: Patrick O'Rahilly, President, CEO Email: Cathy Lang, Chief Marketing Officer

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What to Do with all Those Digital Ad Files

March 3, 2006

With the acceptance of digital workflow, a growing problem for printers - and publishers - has been the quality of the digital files they receive. Many of the files they receive are in the wrong format, loaded with errors and ultimately unusable. Clean source files are the foundation of an efficient, cost-effective workflow.

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When Advertisers Leverage Editors

February 28, 2006

Leveraging additional components such as online ads or live events to increase an ad-page buy in the magazine is a long accepted part of the business. But advertisers continue to push for more and are increasingly demanding to tap into a magazine's assets beyond media, such as asking for editors to speak at their events or access to the magazine's database and market connections.

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The Hybrid Sales Approach

February 28, 2006

There are nominally two approaches to online advertising; sell it with a separate staff, or sell it through an existing sales force. Neither strategy maximizes the opportunity. The most successful companies use a hybrid strategy. Two sales groups, working separately and together, will produce the best results.

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Beyond Banners

February 27, 2006

Publishers are quickly finding that large, customized packages that take advantage of editorial and interactive features can not only outperform standard display and banner ads but put the publisher in a position to demand minimum commitments from marketers who are only too willing to buy the right cross-platform package.

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February 13, 2006

CWC Software Inc. 150 Grossman Drive Braintree, MA 02184 Phone: 781-843-2010 Toll Free: 800-762-7702 Fax: 781-843-8365 Email: Contact: Andrew Conti, VP Sales & Marketing

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