Revenue


Do You Know What Your E-Mail Subscribers Are Worth?


May 1, 2006

With spam, over-saturation and the rise of new content distribution channels such as RSS, we may have already passed the golden age of e-mail marketing. But even as publishers start re-investing in "old school" circulation marketing techniques such as telemarketing, the immediacy and cost-savings of e-mail remains popular.

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Time Is on Leading Edge of Ad Technology


May 1, 2006

Time Inc. took the lead in the digital advertising game when it launched an ad portal last December, allowing advertisers to upload PDF files directly to 25 of Time Inc.'s more than 150 titles. Unlike FTP, an ad portal is a quicker and easier process that allows advertisers to digitally send ads to Time Inc. magazines by simply

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Starting a Custom Publishing Division


May 1, 2006

Anyone selling magazine advertising today knows that no matter how much people love reading magazines, we all need a grab bag of "out of the box" programs that lure advertisers into our books. That's why more traditional magazine publishers are seriously looking to add custom publishing as an additional service. It's an editorial, rather than advertorial, solution for advertisers.

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The Right Way To Do Brand Extensions


April 27, 2006

The magazine industry has always talked about the need to move brands from a singular magazine-centric business environment to a multiplatform enterprise. The rationale for such a shift has usually been the need to achieve greater consumer touch points, to make the brand more relevant, add integrated marketing opportunities, and to simply look for new revenue opportunities to drive growth.

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People on Move | 4.06.06


April 6, 2006

Former Time Inc. associate publisher of category development, Manuel Fuentes, joins Stuff as advertising director.Palm Beach Media Group, publisher of Palm Beach Illustrated, Naples Illustrated and Tampa Bay Illustrated, has named Jeffrey Ditmire director of new magazine development. He was most recently publisher of San Francisco magazine.

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