Revenue


Damned If You Do, Damned If You Don’t


May 24, 2006

I love talking about reader research. It always makes me chuckle -- especially in the context of using reader research to help sell advertising. When I was new to publishing, I'd make plenty of sales calls in which someone would ask me for reader research to help support all the positive things I was saying about my titles. Tired of hearing

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Driving Revenue with Successful Directory Programs. Featured Guest: Heidi Spangler, GIE Media


May 12, 2006

Recently named to the Folio: Dream Team as b-to-b Circulation Director, Ms. Spangler is the Director of Circulation and Database Operations at GIE Media. Ms. Spangler's career has taken her to various publishing organizations, including Ziff Davis, Chilton Publishing, Penton Media and GIE Media, where she held roles including circulation director, sales manager and database director. Ms.

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Women’s Health Spending $1 Million to Promote Magazine at Summer Popcorn Flicks


May 4, 2006

Women's Health will reach out to moviegoers in major cities this summer with a 30-second commercial that will air alongside the traditional movie previews shown before several blockbusters including Mission Impossible III,The Da Vinci Code and Poseidon. The magazine is spending more than $1 million on the campaign, Women's Health vice president and publisher, Kate Kelly Smith said today.

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Starting a Custom Publishing Division


May 1, 2006

Anyone selling magazine advertising today knows that no matter how much people love reading magazines, we all need a grab bag of "out of the box" programs that lure advertisers into our books. That's why more traditional magazine publishers are seriously looking to add custom publishing as an additional service. It's an editorial, rather than advertorial, solution for advertisers.

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Do Gimmick Ads Work?


May 1, 2006

They pull out, fall out and can slow you down as you anxiously search for the latest magazine feature on your favorite celebrity: They're big, bulky, attention-grabbing ads. They run the gamut from French doors to gatefolds to flaps, CD inserts, pop-ups and more. But do they work? Can publishers command a premium for out-of-the-box

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