Revenue


Get Relevant For Trade Shows


May 24, 2006

Most trade show audiences are a diverse mix, seeking knowledge across a variety of disciplines. So why are you still sending them the same marketing brochure? Gartner Group is seeing improved response from individualized marketing pitches. "If we get relevant, we get results," says Michelle Whitlock, vice president of marketing at Gartner Worldwide Events.

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Damned If You Do, Damned If You Don’t


May 24, 2006

I love talking about reader research. It always makes me chuckle -- especially in the context of using reader research to help sell advertising. When I was new to publishing, I'd make plenty of sales calls in which someone would ask me for reader research to help support all the positive things I was saying about my titles. Tired of hearing

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Driving Revenue with Successful Directory Programs. Featured Guest: Heidi Spangler, GIE Media


May 12, 2006

Recently named to the Folio: Dream Team as b-to-b Circulation Director, Ms. Spangler is the Director of Circulation and Database Operations at GIE Media. Ms. Spangler's career has taken her to various publishing organizations, including Ziff Davis, Chilton Publishing, Penton Media and GIE Media, where she held roles including circulation director, sales manager and database director. Ms.

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Women’s Health Spending $1 Million to Promote Magazine at Summer Popcorn Flicks


May 4, 2006

Women's Health will reach out to moviegoers in major cities this summer with a 30-second commercial that will air alongside the traditional movie previews shown before several blockbusters including Mission Impossible III,The Da Vinci Code and Poseidon. The magazine is spending more than $1 million on the campaign, Women's Health vice president and publisher, Kate Kelly Smith said today.

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