FOLIO: Magazine Staff
May 24, 2006
Most trade show audiences are a diverse mix, seeking knowledge across a variety of disciplines. So why are you still sending them the same marketing brochure? Gartner Group is seeing improved response from individualized marketing pitches. "If we get relevant, we get results," says Michelle Whitlock, vice president of marketing at Gartner Worldwide Events.
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FOLIO: Magazine Staff
May 24, 2006
I love talking about reader research. It always makes me chuckle -- especially in the context of using reader research to help sell advertising. When I was new to publishing, I'd make plenty of sales calls in which someone would ask me for reader research to help support all the positive things I was saying about my titles. Tired of hearing
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Bill Mickey
May 24, 2006
Media market watchers these days are intensely focused on online ad revenues. Reports are measuring double- to triple-digit growth in online ad spending. A Merrill Lynch report says online advertising surpassed magazine advertising this year.
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Matt Kinsman
May 24, 2006
The launch party is a staple for consumer magazines, with new publications looking to generate buzz with swanky soires. But just how effective are parties when it comes to jumpstarting an enduring brand?
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Marrecca Fiore
May 19, 2006
International Data Group (IDG), publisher of tech titles CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World, is now offering contextual advertising services on six of its US websites.
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Marrecca Fiore
May 18, 2006
Industry-specific marketers prefer to use trade shows and specific business magazines, followed by Web sites and general business magazines to advertise their products and services, according to research presented by Steve Ennen, ABM's vice president of digital media & information, at Syndicate Conference held earlier this week in New York.
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FOLIO: Magazine Staff
May 17, 2006
In the magazine industry, oftentimes circulation is considered the ultimate barometer of success. But for circulation consultant Baird Davis, total circulation may not be the only way a magazine should measure its success. Davis says newsstand circulation is the key when considering how a magazine fares among its competitors.
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FOLIO: Magazine Staff
May 12, 2006
Recently named to the Folio: Dream Team as b-to-b Circulation Director, Ms. Spangler is the Director of Circulation and Database Operations at GIE Media. Ms. Spangler's career has taken her to various publishing organizations, including Ziff Davis, Chilton Publishing, Penton Media and GIE Media, where she held roles including circulation director, sales manager and database director. Ms.
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Marrecca Fiore
May 4, 2006
Women's Health will reach out to moviegoers in major cities this summer with a 30-second commercial that will air alongside the traditional movie previews shown before several blockbusters including Mission Impossible III,The Da Vinci Code and Poseidon. The magazine is spending more than $1 million on the campaign, Women's Health vice president and publisher, Kate Kelly Smith said today.
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FOLIO: Magazine Staff
May 1, 2006
Kalmbach Publishing Co., which owns 14 hobbyist and leisure interest titles, last December executed an endcap display program in Barnes & Noble that boosted not only retail sales but ad pages in those issues. The publisher tied the effort into its January issues, which tend to be among its best sellers.
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