Revenue


Monetizing Your Partnership


July 31, 2006

The Week turned a nice little circulation building program with 25,000-member business association The Conference Board into a more intricate relationship that eventually included subscription sales, marketing events and ad sales for the association’s member magazine.

Read More
Face Up: Harper


June 30, 2006

Concept: Harper’s May 2006 cover story was about the potential dangers surrounding the U.S. housing bubble. So art director Stacey D. Clarkson imagined that when the bubble burst, people would be trapped with their large mortgages.

Read More
Monetizing Affinity Partners


June 30, 2006

Association magazines looking for more revenue may not have to look that far. Affinity partners;the insurance, courier and car rental companies, for example;that sign on to offer members discounted rates on services can be a bonus revenue source if converted into an event sponsor or display advertiser.

Read More
Too Shocking?


June 21, 2006

Anyone who has opened up the premiere issue of Hachette-Fillipachi's newest creation, Shock! knows the magazine does exactly what it is intended to do: The images are shocking, grotesque, hilarious and unnerving, which has caused two national drugstore chains and a bookstore to pull the magazine from shelves.

Read More
Damned If You Do, Damned If You Don’t


May 24, 2006

I love talking about reader research. It always makes me chuckle -- especially in the context of using reader research to help sell advertising. When I was new to publishing, I'd make plenty of sales calls in which someone would ask me for reader research to help support all the positive things I was saying about my titles. Tired of hearing

Read More
Page 219 of 231« First...102030...217218219220221...230...Last »