Revenue


A Look at Store-Level Data


August 31, 2006

Consider these figures: Stores receive 100 million copies of magazines per year that have an average sale of zero. Three hundred million copies (15 percent of the total) are distributed to stores with an average sale per store, per issue, of one copy or less. Industry sell-through averages hover around 30 percent.

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The RFP Game


August 30, 2006

by Jane Ottenberg A Fed Ex arrives on your desk with an RFP from Ford. You: a) jump for joy and immediately set up a meeting with your staff on how to wow them; or b) throw it away.

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E-Mail Marketing: Don’t Overcook That Golden Goose


August 30, 2006

E-mail’s ease of use has become its biggest burden as every department head pummels the company’s customer and prospect databases with message after message. Now publishers are on the offensive to better coordinate their e-mail communications and dig deeper into their customer databases to tease out more nuanced and focused market segments to target.

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In-House PR That Works


August 30, 2006

Many magazines develop franchise issues or stories that act as editorial anchor points and help drive ad sales. And like those same many magazines, Kathy Andrew, marketing manager for finance magazines Alpha and Institutional Investor, had limited resources to roll out big PR campaigns every time the magazines featured prominent editorial.

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July Magazines Post Gains in PIB Ad Revenue, Pages


August 10, 2006

Total magazine rate-card-reported advertising revenue for the month of July increased 3.7 percent, compared to the same month last year, closing at $1,639,714,241, according to Publishers Information Bureau (PIB). Ad pages totaled 16,870.87, unvarying against last year's pages at -0.1 percent.

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Seven Ways to Improve Ad Sales


July 31, 2006

Carl Landau, president of Niche Media, urges creativity when adopting and maintaining advertising relationships. His approach: Don’t take it so seriously, it’s just money. 1. Send promotional materials that make a statement—something bulky, noisy, edible or wearable. This creates a pre-existing conversation when you call to follow up on the package.

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Repositioning Rules


July 31, 2006

Repositioning means change. Change is hard. Yet, when a magazine finds itself going stale, in a struggle for advertising, circulation or market share, it may be time to develop a repo strategy.

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