Revenue


Building Brand-Powered Partnerships


September 27, 2006

by Chris Meyer In case you've been sleeping for a few years, here's your wake-up call: Every company is a media company. That's right. You and the rest of the usual suspects no longer have a monopoly on "media." Every company with a message has either decided or is in the process of deciding they can produce print, online and even events at least as well as you.

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Closing the Loop with Advertisers and Readers


September 27, 2006

Soap Opera Digest, the 500,000-circ window into the soap opera industry, has taken an active role in closing the deal between the magazine's readers and its advertisers. Through a partnership with Wal-Mart, now in its second year, publisher Linda Vaughan points to UPC scan data that reveals participating advertisers got a 22 percent nationwide lift in product sales.

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Are You Chasing Print When You Should Be Selling Other Media?


September 27, 2006

In sales, one of the perennial truths is that publishing organizations are chasing revenue this time of year, frequently against a projected budget shortfall. Another thing that hasn't changed is that marketers cut back when their own companies are tracking short of plan, and the first thing to go is their marketing spend. That's when "fourth-quarter-itis" takes hold.

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Avoiding the Same-Old, Same-Old in Ad Sales


September 27, 2006

Despite the touchy-feely nature of the content, Disney Publishing's parenting title Wondertime launched into a fiercely competitive market, ready for battle. The 300,000-circulation magazine;a quarterly, soon to be bumped to a 400,000-circ bimonthly;has been continually breaking not just new advertisers but new categories.

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Nielsen: Ad Spending Up in First Half of the Year


September 6, 2006

Advertiser spending was up 5.1 percent in the first half of the year, with the biggest growth in online, Spanish language television and local magazines, according to Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research. B-to-b magazine spending was flat, the research showed.

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