Bill Mickey
January 19, 2006
Market and advertising information provider TNS Media Intelligence expects a 5.4 percent increase in total U.S. advertising spending in 2006, according to its full-year forecast. Expenditures will total $152.3 billion. Growth measured 3 percent in 2005.
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Dylan Stableford
January 10, 2006
The final advertising performance numbers for consumer magazines from the Publishers Information Bureau are in: PIB advertising revenue for rate-card reported magazines closed at $23.1 billion, an increase of 7.2 percent over 2004. Ad pages, however, gained a half a percent.
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Tony Silber
October 17, 2005
[This is part of our special extended team coverage of the American Magazine Conference, the annual gathering of publishers and editors, October 16-19.]LAS CROABAS, Puerto Rico - The need for new magazine metrics is the overriding theme at this week's American Magazine Conference, running from Oct. 16 through Oct. 19 here. New Magazine Publishers of America
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October 17, 2005
By Dylan Stableford [This is part of our special extended team coverage of the American Magazine Conference , the annual gathering of publishers and editors, October 16-19.]
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October 12, 2005
By Dylan Stableford A California bill reversing the exemption of an earlier federal law allowing marketers with "established business relationship" to use faxes in their communication mix was signed into law by Governor Arnold Schwarzenegger last week, leaving magazine marketers up in arms once again. The bill
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October 11, 2005
By Dylan Stableford Future Network USA , a niche and trade publisher of action sports, computing, gaming and musician magazines, today announced a major staff reorganization and the creation of three publishing divisions;Youth, Music & Tech and Living;in the hopes of creating synergies across all three.
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October 11, 2005
By Dylan Stableford Rate-card-reported advertising revenue has increased 7.9 percent, though ad pages have increased just one percent through September when compared to the first nine months of last year, according to the latest Publishers Information Bureau figures released today.
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October 1, 2005
By Bill Mickey Photography may support the subject of the article, but it also contributes to the magazine's brand character, which ties into how it's accepted on the newsstand. Meeting these standards requires art to be in synch with edit while juggling budget constraints with freelance talent that can shoot within the style and story boundaries of the magazine.
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