Revenue


People to Watch: 2007


March 29, 2006

Tom Trezza, FOUNDER, TREZZA MEDIA GROUP Former group publisher at Post Newsweek Tech Media, Trezza created a new media company in 2006 serving technology and government contractors through multiple media channels including custom publishing, events and research. With $500,000 in revenue expected in 2006, Trezza has embraced a guerrilla approach that's media agnostic. Bob Krakoff,

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Face Up: Inside Supply Management


March 28, 2006

This month: Inside Supply Management Issue: March 2006 Frequency: Monthly Launched: January, 1990 Circulation: approx. 40,000 Editor: Roberta J. Duffy Publisher: Institute for Supply Management Creative Director/Art/Graphics: Bates Creative Design Group, LLC

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ASPEN MARKETING SERVICES


March 9, 2006

Aspen Marketing Services 4930 S. Lapeer Rd. Lake Orion, MI 48359 Tel: (800) 652-6386 Fax: (248) 364-6601 Email: yrussell@aspenms.com Website: http://www.aspenms.com Key Executives Yvon Russell, Group President Tel: (800) 652-6386 ext. 111 Email: yrussell@aspenms.com Patrick O'Rahilly, President, CEO Email: porahilly@aspenms.com Cathy Lang, Chief Marketing Officer

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What to Do with all Those Digital Ad Files


March 3, 2006

With the acceptance of digital workflow, a growing problem for printers - and publishers - has been the quality of the digital files they receive. Many of the files they receive are in the wrong format, loaded with errors and ultimately unusable. Clean source files are the foundation of an efficient, cost-effective workflow.

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The Hybrid Sales Approach


February 28, 2006

There are nominally two approaches to online advertising; sell it with a separate staff, or sell it through an existing sales force. Neither strategy maximizes the opportunity. The most successful companies use a hybrid strategy. Two sales groups, working separately and together, will produce the best results.

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When Advertisers Leverage Editors


February 28, 2006

Leveraging additional components such as online ads or live events to increase an ad-page buy in the magazine is a long accepted part of the business. But advertisers continue to push for more and are increasingly demanding to tap into a magazine's assets beyond media, such as asking for editors to speak at their events or access to the magazine's database and market connections.

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