Revenue


Damned If You Do, Damned If You Don’t


May 24, 2006

I love talking about reader research. It always makes me chuckle -- especially in the context of using reader research to help sell advertising. When I was new to publishing, I'd make plenty of sales calls in which someone would ask me for reader research to help support all the positive things I was saying about my titles. Tired of hearing

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A View Into Integrated Sales


May 24, 2006

Much has been said about integrating print and Web ad programs, but insight into the kinds of specific projects is often hard to come by. Bob Maund, vice president of sales, West, at BusinessWeek, illustrated three different programs at the recent ABM Spring Meeting that his team has built.

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Face Up: Banking Strategies


May 24, 2006

This month: Banking Strategies Issue: March/April 2006 Frequency: Six times a year Launched: 1924 Circulation: 31,500 Editor: Pat Allen Publisher: BAI Art Director/Design: Pressley Jacobs: A Design Partnership Photography: Dan Goldberg

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Get Relevant For Trade Shows


May 24, 2006

Most trade show audiences are a diverse mix, seeking knowledge across a variety of disciplines. So why are you still sending them the same marketing brochure? Gartner Group is seeing improved response from individualized marketing pitches. "If we get relevant, we get results," says Michelle Whitlock, vice president of marketing at Gartner Worldwide Events.

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