Marrecca Fiore
September 6, 2006
Total advertising expenditures in the first six months of this year increased 4.1 percent, compared to the same period in 2005, to $73 billion, according to data released today by TNS Media Intelligence.
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Marrecca Fiore
September 6, 2006
Advertiser spending was up 5.1 percent in the first half of the year, with the biggest growth in online, Spanish language television and local magazines, according to Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research. B-to-b magazine spending was flat, the research showed.
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FOLIO: Magazine Staff
August 31, 2006
Concept: Oprah Winfrey is arguably the most powerful woman on the planet and thus graciously puts herself on the cover of every issue of O!
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Bill Mickey
August 31, 2006
Consider these figures: Stores receive 100 million copies of magazines per year that have an average sale of zero. Three hundred million copies (15 percent of the total) are distributed to stores with an average sale per store, per issue, of one copy or less. Industry sell-through averages hover around 30 percent.
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FOLIO: Magazine Staff
August 30, 2006
by Jane Ottenberg A Fed Ex arrives on your desk with an RFP from Ford. You: a) jump for joy and immediately set up a meeting with your staff on how to wow them; or b) throw it away.
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Bill Mickey
August 30, 2006
E-mail’s ease of use has become its biggest burden as every department head pummels the company’s customer and prospect databases with message after message. Now publishers are on the offensive to better coordinate their e-mail communications and dig deeper into their customer databases to tease out more nuanced and focused market segments to target.
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FOLIO: Magazine Staff
August 30, 2006
Many magazines develop franchise issues or stories that act as editorial anchor points and help drive ad sales. And like those same many magazines, Kathy Andrew, marketing manager for finance magazines Alpha and Institutional Investor, had limited resources to roll out big PR campaigns every time the magazines featured prominent editorial.
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Linda Zebian
August 28, 2006
The conclusion from this year's ad sales survey: Internet advertising is your friend. Many of our respondents name the continued rise in online products as the main factor that could affect compensation.
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Linda Zebian
August 10, 2006
Total magazine rate-card-reported advertising revenue for the month of July increased 3.7 percent, compared to the same month last year, closing at $1,639,714,241, according to Publishers Information Bureau (PIB). Ad pages totaled 16,870.87, unvarying against last year's pages at -0.1 percent.
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FOLIO: Magazine Staff
July 31, 2006
In order to be successful, sales people need to develop a “CEO” mentality. They need to view their territory as a separate company that they run with profit and loss responsibility.
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