Mary Morgan: Publisher, REDBOOK

March 29, 2006

While Redbook may be the one of the oldest of the "seven sisters," the magazine has repositioned itself toward a younger audience and is enjoying revived ad revenue growth, thanks in large part to publisher Mary Morgan. When she joined Redbook in 2003, toward the tail end of its 100th anniversary, Morgan, the former publisher of Health, wanted to change the magazine's positioning.

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Face Up: Inside Supply Management

March 28, 2006

This month: Inside Supply Management Issue: March 2006 Frequency: Monthly Launched: January, 1990 Circulation: approx. 40,000 Editor: Roberta J. Duffy Publisher: Institute for Supply Management Creative Director/Art/Graphics: Bates Creative Design Group, LLC

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March 9, 2006

Aspen Marketing Services 4930 S. Lapeer Rd. Lake Orion, MI 48359 Tel: (800) 652-6386 Fax: (248) 364-6601 Email: Website: Key Executives Yvon Russell, Group President Tel: (800) 652-6386 ext. 111 Email: Patrick O'Rahilly, President, CEO Email: Cathy Lang, Chief Marketing Officer

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What to Do with all Those Digital Ad Files

March 3, 2006

With the acceptance of digital workflow, a growing problem for printers - and publishers - has been the quality of the digital files they receive. Many of the files they receive are in the wrong format, loaded with errors and ultimately unusable. Clean source files are the foundation of an efficient, cost-effective workflow.

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The Hybrid Sales Approach

February 28, 2006

There are nominally two approaches to online advertising; sell it with a separate staff, or sell it through an existing sales force. Neither strategy maximizes the opportunity. The most successful companies use a hybrid strategy. Two sales groups, working separately and together, will produce the best results.

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