Revenue


The RFP Game


August 30, 2006

by Jane Ottenberg A Fed Ex arrives on your desk with an RFP from Ford. You: a) jump for joy and immediately set up a meeting with your staff on how to wow them; or b) throw it away.

Read More
E-Mail Marketing: Don’t Overcook That Golden Goose


August 30, 2006

E-mail’s ease of use has become its biggest burden as every department head pummels the company’s customer and prospect databases with message after message. Now publishers are on the offensive to better coordinate their e-mail communications and dig deeper into their customer databases to tease out more nuanced and focused market segments to target.

Read More
July Magazines Post Gains in PIB Ad Revenue, Pages


August 10, 2006

Total magazine rate-card-reported advertising revenue for the month of July increased 3.7 percent, compared to the same month last year, closing at $1,639,714,241, according to Publishers Information Bureau (PIB). Ad pages totaled 16,870.87, unvarying against last year's pages at -0.1 percent.

Read More
Seven Ways to Improve Ad Sales


July 31, 2006

Carl Landau, president of Niche Media, urges creativity when adopting and maintaining advertising relationships. His approach: Don’t take it so seriously, it’s just money. 1. Send promotional materials that make a statement—something bulky, noisy, edible or wearable. This creates a pre-existing conversation when you call to follow up on the package.

Read More
Repositioning Rules


July 31, 2006

Repositioning means change. Change is hard. Yet, when a magazine finds itself going stale, in a struggle for advertising, circulation or market share, it may be time to develop a repo strategy.

Read More
Monetizing Your Partnership


July 31, 2006

The Week turned a nice little circulation building program with 25,000-member business association The Conference Board into a more intricate relationship that eventually included subscription sales, marketing events and ad sales for the association’s member magazine.

Read More
Face Up: Harper


June 30, 2006

Concept: Harper’s May 2006 cover story was about the potential dangers surrounding the U.S. housing bubble. So art director Stacey D. Clarkson imagined that when the bubble burst, people would be trapped with their large mortgages.

Read More
Page 194 of 207« First...102030...192193194195196...200...Last »