Revenue


Are You Chasing Print When You Should Be Selling Other Media?


September 27, 2006

In sales, one of the perennial truths is that publishing organizations are chasing revenue this time of year, frequently against a projected budget shortfall. Another thing that hasn't changed is that marketers cut back when their own companies are tracking short of plan, and the first thing to go is their marketing spend. That's when "fourth-quarter-itis" takes hold.

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Avoiding the Same-Old, Same-Old in Ad Sales


September 27, 2006

Despite the touchy-feely nature of the content, Disney Publishing's parenting title Wondertime launched into a fiercely competitive market, ready for battle. The 300,000-circulation magazine;a quarterly, soon to be bumped to a 400,000-circ bimonthly;has been continually breaking not just new advertisers but new categories.

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Nielsen: Ad Spending Up in First Half of the Year


September 6, 2006

Advertiser spending was up 5.1 percent in the first half of the year, with the biggest growth in online, Spanish language television and local magazines, according to Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research. B-to-b magazine spending was flat, the research showed.

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A Look at Store-Level Data


August 31, 2006

Consider these figures: Stores receive 100 million copies of magazines per year that have an average sale of zero. Three hundred million copies (15 percent of the total) are distributed to stores with an average sale per store, per issue, of one copy or less. Industry sell-through averages hover around 30 percent.

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The RFP Game


August 30, 2006

by Jane Ottenberg A Fed Ex arrives on your desk with an RFP from Ford. You: a) jump for joy and immediately set up a meeting with your staff on how to wow them; or b) throw it away.

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