Revenue


People on the Move | 11.09.06


November 9, 2006

Diane L. Landsman will replace Tim Sosbe as editorial director at MediaTec Publishing. Landsman will be responsible for Chief Learning Officer, Talent Management and Certification Magazine. She was formerly the company's director of communications.

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People on the Move | 11.2.06


November 1, 2006

Sharon Watts has been appointed to director of advertsing of BeE Woman magazine. Watts will manage the magazine's sales department both locally and nationally. Fortune magazine has named Andy Serwer managing editor. Serwer replaces Eric Pooley, who will now be working on investigative projects for the biweekly. Serwer has served ad editor-at-large for the magazine since 1998.

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Folio: Wire | 11.2.06


November 1, 2006

Siemens Receives $109.4 million Contract from USPS The USPS awarded Siemens a $109.4 million contract modification for additional mail sorting equipment. The deal includes 211 Delivery Bar Code Sorter machines. Expected production and installation of the order is Dec. 1, 2007. Currently there are more than 2,000 in use by the USPS.

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Piggy-Back Partying


October 30, 2006

Vanity Fair does it at the Oscars and the Golden Globes. Blender does it at the VMAs. Publishers are no strangers to piggy-backing parties off of successful events. In September, Conde Nast sponsored Fashion Week's Fashion Rocks concert and hosted the party that followed.

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Leads Are Not the Final Word in Sales


October 30, 2006

We get it, media buyers. You want leads. And who doesn't? But have you forgotten the value of building a brand? Since when has print advertising, which is nearly impossible to track directly to sales leads, become ineffective? Just because you can't draw an easy-to-see black line from point A (the ad) to point B (the sale) doesn't mean you should throw the baby out with the bathwater.

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Creating Community Online


October 30, 2006

Magazines inherently foster community among their readers. That's why they're started, after all, to tap into and serve a community of interest. For ReadyMade, a do-it-yourself lifestyle magazine for the nesting-friendly 25-39 set recently purchased by Meredith, developing community features on the magazine's Web site was a natural fit.

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Profiles in Creative Management


October 30, 2006

To succeed in the magazine industry, a great idea and a catchy cover isn't enough. A company needs talented, dedicated employees and a leadership team that can set the vision in motion. Folio: spoke to executives at three magazine companies in different stages of their growth about how they're creating and managing growth.

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