Brian Kelly
May 11, 2011
Like so many other areas of the economy, the bottom dropped out of the lead generation business in 2009. Advertisers, in the face of a down market, were tightening their belts wherever they could and lead generation was an easy target.
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TJ Raphael
May 9, 2011
Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year.
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TJ Raphael
April 29, 2011
Bloomberg Businessweek is giving readers an up-close look into its content production with podcasts from columnists and video interviews with editors.
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Bill Mickey
April 27, 2011
Daily deal and couponing sites are on the rise, with Groupon and Living Social being two of the most prominent.
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TJ Raphael
April 27, 2011
ComScore Inc. is expanding its measurement services with a new tool that will increase the ability to provide specific and targeted content to audiences.
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TJ Raphael
April 20, 2011
Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems’ fulfillment platform with the iPost iMM digital e-mail marketing technology is expected to have beneficial results.
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Stefanie Botelho
April 14, 2011
The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business.
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TJ Raphael
April 14, 2011
U.S. Senators John Kerry and John McCain announced the introduction of their bi-partisan legislation Tuesday that, if enacted, would limit the use and retention of personal consumer information for commercial uses.
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Charlie McCurdy
April 14, 2011
What do we do now that "readers" have become "users?" In the last two months, I have attended B2B media industry gatherings as varied as an American Business Media meeting in New York,
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Stefanie Botelho
April 5, 2011
B-to-b publishers have long relied on directories (or buyer’s guides, depending on company terminology) to produce revenue and establish themselves as a valuable resource to their readers. Now, b-to-b publishers are finding new ways to add value to their directories, even as print is challenged (and often succeeded) by digital, and Google dominates the search market.
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