Marketing

Nicole Levy
June 28, 2018

Although the strategy isn't always a guaranteed success, it offers a new platform, legitimacy and permanence.

Greg Dool
June 27, 2018

CEO and publisher Elizabeth Bramson-Boudreau on the magazine's new approach and the purpose of print in 2018.

People, Better Homes and Gardens, National Geographic, and The Costco Connection round out the top five, per the latest data from GfK MRI.

Steve Smith
June 21, 2018

Karthic Bala, Condé's first chief data officer, on the tall task of changing the ways the century-old publisher does business.

Greg Dool
June 19, 2018

ALM and North Coast Media on how they're navigating the revenue stream that's changing the rules of advertising.

Greg Dool
June 15, 2018

In Touch, Life & Style, and Closer, among others, are expected to join AMI's portfolio effective July 1.

Greg Dool
June 14, 2018

F+W sells off a magazine and a pair of trade shows, and more from around the industry this week.

A multiplatform strategy was implemented across seven markets to help establish B2B leads and reinforce B2C branding.

Greg Dool
June 7, 2018

MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform.

Chevy Silverado trucks and Nike sneakers pull ahead of the competition in GfK MRI’s January survey of the highest reader ad recall.

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