Marketing


Managing Print Profitably


March 12, 2014

It wasn't too long ago that print was considered the center of the wheel from which all other product platforms sprang out of. That's still the case for most traditional publishers, but the newer product platforms are where all the action is now.

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The 2014 Fulfillment Service Bureau Survey


March 12, 2014

While publishers introduce new products and platforms at a breakneck pace, fulfillment companies are faced with either adapting legacy systems to meet the changing demands, or investing resources in creating solutions from scratch.Their universe is constantly expanding as new players with new technologies each have to be accommodated.

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Print: A Shorter-Term Bet?


March 12, 2014

Print these days is a medium of diminishing returns. There are pockets of brands where print revenues are increasing, but physical magazines are largely now kept around as a sometimes-important part of an integrated buy. And many executives have written off any notion of a return to print-based revenue levels pre-recession. The action and, naturally, investment are in digital, mobile and events.

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