Marketing


Making Friends with Instability


March 25, 2014

 One of the ongoing challenges for publishers is the sense of instability that arises from the never-ending changes in technology and audience behavior. From sales to marketing and even publishing’s most fundamental service—content creation—market dynamics are constantly evolving.

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Penton Launches New Data Solutions Division


March 24, 2014

  Penton, a b-to-b media company, has launched a new data division called SmartReach. The group is a formal effort to serve endemic and non-endemic direct marketers by leveraging the company’s database of 16 million b-to-b records and it signals a shift to fully internalize some of what was historically outsourced to list company vendors.

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