July 21, 2005
In the traditional scheme of things, reprints were strictly a connect-the-dots endeavor: field a call for a reproduced article, print it up, perhaps add a corporate logo or special message, and ship it to the customer for handouts and promotional purposes.
May 25, 2005
In creating and running a successful reprint program, efficiency and profitability are crucial to maintain. At the Harvard Business Review and American Lawyer Media, the schematics of theirrespective reprint programs have little in the way of common ground - the former publication
April 26, 2005
Let's be frank; who wants to order reprints from an obscure, off-kilter, or poorly-perceived magazine? Much of the power in selling reprints comes in having the source material based in respected publications with strong name recognition and consistently high standards of editorial quality.
April 13, 2005
What are the key ingredients for a successful reprint? It would seem the basic elements include knowing what sells, knowing who would buy it, and even knowing that sometimes the unlikeliest articles can register a reprint jackpot. The Sure BetFor Bob Higgins, vice president of media at Zweigwhite Media, reprint