In Dollars and Sense: The Economics of a Reprint Program

May 25, 2005

In creating and running a successful reprint program, efficiency and profitability are crucial to maintain. At the Harvard Business Review and American Lawyer Media, the schematics of theirrespective reprint programs have little in the way of common ground - the former publication

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Opportunity Knockouts: How to Identify Reprint-Worthy Copy

April 13, 2005

What are the key ingredients for a successful reprint? It would seem the basic elements include knowing what sells, knowing who would buy it, and even knowing that sometimes the unlikeliest articles can register a reprint jackpot. The Sure BetFor Bob Higgins, vice president of media at Zweigwhite Media, reprint

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