Getting the Appointment

October 1, 2005

When we try to shortcut the sales process, we make sales harder and stressful. The first step is getting ready, creating a foundation. The second step is getting in. If you can't get in, you can't sell anything.

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Beginner’s Guide to Reprints and E-Prints

August 22, 2005

Want to know how to make money with reprints? Want to know why they're such a valuable marketing tool? Did you know that they are a powerful way too engage your readership as well as provide a rich, third-party endorsement? Click here for more.

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In Dollars and Sense: The Economics of a Reprint Program

May 25, 2005

In creating and running a successful reprint program, efficiency and profitability are crucial to maintain. At the Harvard Business Review and American Lawyer Media, the schematics of theirrespective reprint programs have little in the way of common ground - the former publication

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Opportunity Knockouts: How to Identify Reprint-Worthy Copy

April 13, 2005

What are the key ingredients for a successful reprint? It would seem the basic elements include knowing what sells, knowing who would buy it, and even knowing that sometimes the unlikeliest articles can register a reprint jackpot. The Sure BetFor Bob Higgins, vice president of media at Zweigwhite Media, reprint

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