Marketing


Report: 6 Percent of Paid Circ Sponsored


October 5, 2005

By Dylan Stableford Sponsored circulation amoung audited consumer magazines amounts to 17.5 million copies, according to Circulation Management 's Baird Davis, and represents a sizable chunk as the industry looks to shore up its circ.

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Face Up: BusinessWeek


October 1, 2005

By Dylan Stableford Issue: August 1, 2005 Frequency: Weekly Launched: September 7, 1929 Circulation: 1.2 million Editor-in-Chief: Stephen J. Adler Art Director: Malcolm Frouman Editorial Director: Greg Williams Freelance Art Director: Vera Naughton Writer: Bruce Nussbaum

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The New CEO Skill Set


October 1, 2005

By Matt Kinsman Just as magazine publishers are no longer focused just on magazines, today's publishing leaders need a more diverse set of skills than their predecessors, from technological expertise to financial know-how to adapting to the run-and-gun pace of today's publishing industry.

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Getting the Appointment


October 1, 2005

When we try to shortcut the sales process, we make sales harder and stressful. The first step is getting ready, creating a foundation. The second step is getting in. If you can't get in, you can't sell anything.

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