Marketing


Quark Fights Back in Design Software Battle


November 1, 2005

By Bill Mickey Back in 1998, Quark Inc. opened discussions to acquire Adobe , a $240 million company at the time, for an estimated $2 billion. Not only did Adobe essentially ignore Quark's overtures, the following year it debuted InDesign;a page layout application that eventually knocked Quark out of its industry dominating stupor and inspired a full-on race for design-shop dominance.

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Undercover Investigation of Circulation Practices Leads to Charges


October 27, 2005

By Meghan Hamill A federal investigation of circulation practices at several leading newspapers last year and the subpoena from the U.S. Attorney's Office in New York to Time Inc. this past July, have apparently grown out of the probe of Inflight Newspapers & Magazines. But this week, the first magazine has been caught in an undercover investigation. The publisher of Laptop

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Postal Rate Commission Dismisses Big Publishers’ Complaint


October 24, 2005

By FOLIO: STAFF In a long-awaited ruling by the Postal Rate Commission last Friday, the PRC said it would not recommend alterations to the Periodicals rate structure as requested in the complaint filed by Time Warner, Conde Nast, Newsweek, Readers Digest and TV Guide in January 2004.

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E-Marketing Versus Paper-Based Marketing


October 21, 2005

So which is more effective, marketing via the Net or marketing via paper? That brief but loaded question has been the subject of endless discussions and debates during the past decade. To keep the argument floating, three leading experts on the subject of e-marketing and paper-based marketing were asked for their professional opinions. The experts are:

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FOLIO: SPECIAL REPORT | 2005 AMC


October 20, 2005

[This is part of our special extended team coverage of the American Magazine Conference, the annual gathering of publishers and editors, held October 16-19.] Calls for New Metrics, Recognition of Product Placement Dominate 2005 AMC

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